Food is the one industry which will never become obsolete. Human beings will always crave food, and hence food industry will always be in the boom. The biggest disruption in the food industry has been the introduction of food delivery apps. People no more have to shout their orders, or especially go out to eat at a restaurant. The face of the food industry has shifted from the traditional dine-in culture to takeaways and home deliveries.
With everything becoming easier to access, consumers would rather use a food delivery App instead of calling a restaurant to place their order. Data also suggests that 70% of all food delivery orders are placed using mobiles apps. In a digital era which is ever changing and evolving at a fast and impressive rate, it becomes necessary for players to keep innovating and keep their business up to date with the business trends.
Food Delivery companies need to be aware of the current trends in their industry. But is that enough? No. With huge competition in the market, the biggest pain point that companies face is the ever-changing trends. Apart from current trends, these companies need to fast evolve themselves and find new innovations, otherwise, someone else will and they will lose their edge.
Trends In The Food Delivery Industry
The future trends that company can observe in the near future, leveraging on which will give companies an edge over other competitors are-
Making food images 3D.
In the near future, just product images on websites won’t be enough. With increasing requirement for product information, consumers will be more inclined towards wanting a 360-degree view of the food. Hence, the presentation will become the king here. This will also shift the power to consumers. These 3D images will be able to show food in greater detail and will be able to help online customers see how dishes will look like in front of them. This level of transparency can also be used to share more detailed menu information, like portion size and ingredients.
The current trends show that drones will be the future of delivery. Delivery via drones will mean less or no human interaction and fast delivery. It’s no secret that customers prefer fast delivery of food, drones will help in making this possible. People will be able to receive their delivery within minutes after placing the order. Many companies like Amazon and Google have already started making investments in this aspect, trying to make this a reality soon rather than later.
Use Of Chatbots for Order Placement – Chatbot technology will soon take over the order placing process. Customers will be able to place the order with the help of a simple conversation. Instead of adding menu items to an online cart, orders will be placed directly through conversations. Combining chatbots with the power of social media networks like Twitter and Facebook will make the process of ordering online easy and speedy.
No one knows what will happen in the future, but the least we can do is study the trends in our industry and prepare ourselves for the future.