Food delivery industry which involves delivery and ordering online is among the fastest growing industry at this hour. It is a rare treat these days that people go out weekly for eating out at any fancy restaurant. Now, the scenario has shifted to internet beyond recognition.
Ordering food at the touch of a button has never been easier. You feel hungry? All that needs to be done is look for your favourite food from your favourite restaurant and order it . As supermarket delivery vans adore at the corner and take away cyclists are the new black cab.
So, What’s next?
The following are the 7 food delivery industry trends that are likely to happen in 2018
1. More consumers will order food online and at higher frequency
CGA Peach data of 2017 shows that third-party delivery services and transport hubs like airport and railway stations are among the big opportunities for restaurant, pubs and bars in this year. Moreover, a poll of around 250 senior execs found out that more than half i.e 54% think that these services will thrive in the coming year. As of 12% on the 2016 survey. The executive survey also revealed that the trend for beverages such as craft beer is 52%, coffee is 41% and micro-distillery spirits at 39 %.
2. Technology will continue to propel the industry forward
Along with fierce competition in the industry, technology is a vital key to growth and is becoming a live board of every industry. It has become vital to have creative use of technology.It is the only way to succeed and is the common denominator. Companies such as Domino’s has adapted to digital deformation through thinking like a technology company with a branded robot name “Dom”.
3. We’ll see more variation on the common delivery model
It is a competitive world, as a new trend comes onto the scene sooner or later. There would be more as others too want to get on the action. There are already companies like Deliveroo, Just EAT, Hungry House, Amazon Fresh, HelloFresh and more competing with each other in the delivery industry. Within these circumstances, companies and brands would find new niches within the industry.
4. In-house and third-party delivery services will compete fiercely
Third party delivery has a good hold on the industry. It has a negative impact on the full-service restaurants and also offers online home delivery service that they may not have been able to adopt. But if they fight back by developing their own in-house delivery business, that would reduce reliance on third-party usage for boosting sales.
5. Delivery drones and other Al solutions will be tested and rolled out
With the rise in this industry, companies are looking forward to AI solution and automation strategies to streamline processes and UX thinking that in the coming times there may have a shortage of supply delivers to meet the demand. Thus, a boost in their service and making the delivery process as smooth and painless as possible.
6. The food delivery online market share will grow exponentially
With the boost in online industry with people adapting delivery industry in their business model in increasingly creative, customer-grabbing ways. With high profile competitors entering the UK market and strong contenders acquiring others, it creates a suspicion that online market share to rapidly grow.
7. The most effective delivery brands will harness data and champion UX
It is no longer enough to have a great product but strategy to harness all the data available and making UX a priority. By prioritising it, we are able to understand and deliver what the visitor is looking for and where they want to go – in the process boosting website conversion. These are the elements that help a good food delivery brand become universal.